Unlock the Psychology of Persuasion: Expand Your Influence in Business

Master the art of influence with AMA-2204: Expanding Your Influence: Understanding the Psychology of Persuasion. This intensive 2-day training delves into the hidden psychological triggers that drive decision-making and compliance, empowering you to achieve mutually beneficial outcomes.

Key Takeaways:

  • Uncover Secret Persuasion Techniques: Learn techniques the average person doesn’t even recognize.
  • Build Influence Across Interactions: Apply these principles to management, mentorship, negotiations, conversations, and presentations.
  • Choose the Right Approach: Develop strategies to select the most effective persuasion techniques for any situation.
  • Protect Yourself from Manipulation: Gain the knowledge to resist unethical persuasion tactics.

Why This Matters: Persuasion skills are essential for career success. This training gives you the tools to influence effectively and ethically.

Learn more about effective communication in IT projects: The Power of Effective Communication in Malaysia’s IT Projects

Skills Covered

  • Explain the Psychological Foundation for the Laws of Persuasion
  • Describe the Psychological/Subconscious Triggers That Influence a Person’s Decision-Making Process, Behaviors, and Reactions
  • Apply the Appropriate Law(s) of Persuasion to a Situation
  • Recognize the Implications of Unethical Approaches to Influencing People
  • Use the Pre-Persuasion Checklist to Prepare to Influence a Person

Who Should Attend

Business professionals at a midlevel position and above who need to understand the psychological principles behind how people are convinced to do something, including sales managers, VP/directors of sales, account executives, project managers and product managers, purchasing managers and marketing managers

Course Curriculum



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Course Modules

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Training Options

Intake: 10-11 Jun 2024
Duration: 2 Days
Guaranteed: TBC
Modality: VILT

RM2,400.00Enroll Now