When making decisions, how do you assess the credibility of information? Do you conduct research and gather data methodically, or act on instinct and follow the latest trends? Do you know what key questions to ask? Feel confident you’re making valid decisions?
Whether you are developing a new product or service, presenting findings on a competitor’s product, or deciding how to allocate resources, you need the analytical skills to be able to support your conclusions with valid and credible evidence.
In this course, AMA-2162: Developing Your Analytical Skills: How to Research and Present Information you’ll learn the basics to implement a process for data analysis that ensures you’re focusing on the most critical information, involving the right people, and conveying your message in terms your audiences will understand.