Overview

When making decisions, how do you assess the credibility of information? Do you conduct research and gather data methodically, or act on instinct and follow the latest trends? Do you know what key questions to ask? Feel confident you’re making valid decisions?
Whether you are developing a new product or service, presenting findings on a competitor’s product, or deciding how to allocate resources, you need the analytical skills to be able to support your conclusions with valid and credible evidence. In this course, you’ll learn the basics to implement a process for data analysis that ensures you’re focusing on the most critical information, involving the right people, and conveying your message in terms your audiences will understand.

Skills Covered

  • Identify relevant information
  • Research and organize data from multiple sources in appropriate formats
  • Categorize data for analysis
  • Make difficult decisions involving qualitative data
  • Perform analysis from multiple perspectives
  • Recognize patterns and determine what they mean for the business
  • Evaluate the evidence to identify the best opportunity or most rational solution
  • Communicate findings and recommendations clearly

Who Should Attend

Business professionals who want to learn basic analytical skills to conduct research and perform analysis to help them make more informed and evidence-based decisions.

Course Curriculum

Prerequisites

None

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