Manipulate complex data sets to gain deeper insights and make better decisions

This 2-day advanced analytics seminar will introduce you to predictive analytics techniques, so you can frame strategic and operational questions involving marketing, finance, and operations or other real-world business applications.

Overview

In this hands-on AMA-2006: Advanced Tools and Techniques for Data Analysis course, you will cover a variety of analytics tools, such as histograms, ANOVA analysis, A/B testing, Pareto analysis, clustering, box plots, scatter diagrams, partitioning, unstructured text analysis, and multivariate regression analysis. Best of all, no background in statistics or programming is required.

As long as you have a basic understanding of spreadsheets, you will learn how to manipulate complex data sets so you can gain insights that are not possible with common business intelligence techniques.

Skills Covered

  • Go above and beyond standard business intelligence analysis techniques
  • Get answers to complex data analysis questions without becoming a statistician
  • Learn which data analysis technique to use for various business problems
  • Extract the most meaningful results from large and small data sets and multiple data types
  • Become familiar with basic text analysis tools and gain insights from unstructured text data
  • Use advanced analysis functions in Excel and open source tools
  • Build on your basic understanding of spreadsheets to access powerful analytic techniques
  • Improve your business efficiency and effectiveness

Prerequisites

Basic understanding of Excel and spreadsheets, including Pivot tables and basic charting functions.

Target Audience

Business professionals looking for data analysis tools to solve complex problems such as customer churn, statistically valid web-page optimization, and social media/online customer feedback analysis.

Course Curriculum

Module 1: Giving Feedback

  • Apply the Most Effective Data Analysis Technique to a Specific Business Problem
  • Extract Meaningful Results from Large and Small Data Sets to Improve Business Efficiency and Effectiveness
  • Interpret Results from the Analysis of Unstructured Text (Emails and Social Media) to Provide Insight into Specific Business Problems
  • Gain Increased Confidence in Your Ability to Use the Advanced Analysis Functions in Excel and Open-Source Tools to Share Newly Discovered Insights with Others in the Organization

Module 2: Data Analytics and Business

  • Understand How Business Analytics (BA) Enhances Business Intelligence (BI)
  • Resolve Business Challenges That Yield to Data
  • Gain Insight from Data Analytics
  • Learn a Methodology for Framing Business Questions That Will Use Data and Analytics as the Basis for Answers and Solutions

Module 3: Working with Data

  • Identify Which Data Analysis Tools Best Answer Common Analytical Business Questions
  • Understand How the Microsoft® Excel Analysis ToolPak and Other Programs Can Be Used for Advanced Data Analysis
  • Select the Appropriate Tools and Techniques for Your Data
  • Apply Analytical Tools to Answer the Basic Business Questions You Are Facing in Your Work

Module 4: Advanced Analytical Techniques

  • Recognize How Advanced Data Analysis Techniques Can Be Used to Address a Variety of Business Challenges
  • Perform Various Data Analysis Techniques Including Correlation and Linear Regression, Multivariate Regression, Predictive Models, and ANOVA Analysis
  • Determine Data Analysis Techniques That Can Be Applied to Your Organization

Module 5: Specialized Tools and Techniques

  • Recognize How Advanced Data Analysis Techniques Can Be Used to Address a Variety of Business Challenges
  • Determine Analysis Techniques That Can Be Applied to Your Organization
  • Perform Various Data Analysis Techniques (Moving Bubble Analysis for Multivariable Time Series, Unstructured Data Text Analysis, and Contingency Analysis, the Chi-Square Test, and the A/B Test

Module 6: Applying the Techniques

  • Demonstrate the Skills and Knowledge You’ve Acquired to Analyze Data and Determine Relevant Business Questions
  • Use Many of the Techniques and Tools Demonstrated During the Seminar

Dates & Locations

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Exam & Certification

This course is not associated with any Certification.

Training & Certification Guide

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Quickly synthesize qualitative data, determine implications, and make informed decisions.

In this course, you’ll learn the basics to implement a process for data analysis that ensures you’re focusing on the most critical information, involving the right people, and conveying your message in terms your audiences will understand.

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Get powerful problem-solving skills to more successfully reason through business problems.

This seminar introduces you to fundamental thinking processes so that you can successfully analyze and solve a wide variety of business problems. Get these essential analytical thinking and problem-solving skills now to give yourself a powerful competitive and career advantage.

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Why train with Trainocate

They’re live, interactive, instructor-led courses that are completely user-friendly and accessible from your office or home PC. They’re the perfect time-saving alternative when you want training but can’t get away from the office.

A member of AMA’s expert faculty of business professionals will lead your seminar. Beyond our course leaders’ experience in business training, they are specially trained to present AMA’s high-quality content in an engaging, live online format.

  • Industry-leading, instructor-led training built on years of precedent and proven effective
  • Small class size with peer interaction in both classroom and live online formats
  • Expert faculty of leading business practitioners to guide participants in applying skills
  • Content and learning solutions for every level of employee to ensure ongoing development
  • Full range of training formats including classroom, live online and corporate learning

Looking for real results from your online training experience? Only AMA’s training is backed by our decades of proven training expertise, including more than 10 years of perfecting the virtual classroom. Experience carefully curated content developed with leading subject matter experts.

Learn with the guidance of our renowned faculty and top business authorities, and using fully interactive technology. AMA virtual training experiences will keep you engaged, provide you with insightful feedback and foster accountability.

You’ll get practical skills you can apply immediately on the job—thus helping to ensure a meaningful ROI for your organization.

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