Free Agile Event

Optimizing Digital Product Value with Evidence-Based Management

10th May 2024

9:30 am – 11:30 am

Live Virtual (VILT)

If you are looking for a way to improve your organization’s product delivery,
this free 2-hour event about Evidence-based Management (EBM) is tailored for you.

Learn how this Agile framework can help you measure, manage, and maximize the value derived from your product delivery.

The Challenge

Why and how does the EBM framework matter?
Organizations nowadays are facing challenges that can affect their growth and efficiency:

Inefficient Resource Allocation

Many companies struggle with allocating resources effectively. McKinsey and the University of Oxford found that IT projects with budgets exceeding $15 million, on average, run 45% over budget and 7% over time. Surprisingly, they also deliver 56% less value than initially predicted.

Inadequate Measurement of Product Value

Research reveals that 69% of leaders find it challenging to measure the return on digital transformation. This gap of measurement results in unclear prioritization and suboptimal investment in digital initiatives.


Total Cost of Ownership (TCO) Mismanagement

An alarming number of businesses are unaware of the actual costs involved in their digital product lifecycles, leading to increased TCO and decreased ROI.

Increased Risks and Unanticipated Consequences

Without a systematic approach, businesses are exposed to higher risks. According to KPMG, 70% of organizations have experienced at least one project failure in the past 12 months.

Poor Decision-Making

Approximately 70% of digital transformations fail, often due to decisions based on intuition rather than data.

In our EBM-focused session, we’ll address these challenges directly, helping you make informed decisions to enhance outcomes, mitigate risks, and maximize investments.

Join us to discover how measuring your digital product’s value drives prioritization and sets a strategic path for future success.

The Event Agenda

Introduction to Evidence-based Management (EBM)

Understanding Digital Product Value

Key Metrics for EBM Measurement

Exploring Alternative Approaches

Importance and Methods of Value Measurement

We welcome all individuals and organizations currently practicing or planning to adopt Agile methodologies for digital product transformation or development.

Speaker of the day

Naveen Kumar Singh

Meet Naveen, an accomplished agile coach based in Southeast Asia. With a proven track record of guiding organizations towards successful agile transformations, Naveen specializes in agile software development and product management. His extensive experience includes working with leading BFSI, FMCG, and Semiconductor companies in the Asia Pacific region. Join this session and learn from Naveen’s expertise to unlock the secrets to agile success!

Farhana Farish


Digital Marketing Specialist with 2 years of working experience in social media branding and KOL management to boost brand visibility and engagement.

Li Chong (onion)


Digital Marketing Specialist, specialised in developing and implementing effective campaigns to drive brand awareness and achieve measurable results.

Sign Up Below to reserve your spot

10th May 2024

9:30 am – 11:30 am

Live Virtual (VILT)

Additional Resources

Here are three recommended trainings that can take you further on this journey.

PAL-EBM: Professional Agile Leadership

Promo: RM400 OFF

(Exam Included)

This EBM course is a one-day, hands-on workshop for leaders and Agile professionals.

It focuses on applying Evidence-Based Management (EBM) to foster an agile mindset, using empiricism for goal setting, creating a culture of autonomy, emphasizing customer-centric metrics, and driving operational improvements. Ideal for executives, managers, Scrum Masters, and others seeking to enhance business agility and effectively measure success through Agile practices.

PSPO-A: Professional Scrum Product Owner – Advanced

This 2-day course focuses on assisting experienced practitioners in enhancing their capacity to establish a robust vision, validate hypotheses, and ultimately deliver increased value to stakeholders.

Designed for Product Owners seeking to enhance their skills, this course delves deeper into the role by exploring various facets of a professional Product Owner, going beyond fundamental topics.