Overview

This AMA-2526: Strategic Planning course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications.

Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

Skills Covered

  • Identifying the questions and analyses that strategic planning must address
  • Organizing a structured strategic planning process
  • Developing a strategic mission, vision and unique value statement for your unit
  • Assessing the external and internal environment
  • Determining your organization’s performance profile and conducting a competitor assessment
  • Conducting a VRIO analysis for identifying sustainable competitive advantages
  • Applying an internal assessment to your organization
  • Making strategic decisions and conducting a SWOT analysis
  • Understanding the potential value of scenario planning
  • Building your strategic plan and crafting your executive summary
  • Communicating and executing your strategic plan
  • Building commitment throughout the execution process
  • Translating strategic imperatives into goals and actions
  • Identifying ways to align the organization toward a single purpose

Who Should Attend

  • Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

Course Curriculum

Prerequisites

There are no prerequisites required to attend this course.

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Course Modules

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