Learn effective strategic planning skills with AMA’s live virtual and in-person courses.

Strategic planning professionals will require many skills to be successful in their roles. From creative approaches to a problem to deep analytical research, you will need to develop a variety of skills.

Strategic planners must understand the business, the market, trends, and have foresight into future developments to be successful, and AMA can help you acquire those skills.

 

Overview

This AMA-2526: Strategic Planning course is designed to combine proven-by-practice methods with new insights and ideas from a wide range of current strategic thinking. Gain a wider perspective of the strategic planning process through breakout sessions, exercises and case applications.

Bring your strategic dilemmas to this program and get direction on analytical and organizational approaches.

Skills Covered

  • Identifying the questions and analyses that strategic planning must address
  • Organizing a structured strategic planning process
  • Developing a strategic mission, vision and unique value statement for your unit
  • Assessing the external and internal environment
  • Determining your organization’s performance profile and conducting a competitor assessment
  • Conducting a VRIO analysis for identifying sustainable competitive advantages
  • Applying an internal assessment to your organization
  • Making strategic decisions and conducting a SWOT analysis
  • Understanding the potential value of scenario planning
  • Building your strategic plan and crafting your executive summary
  • Communicating and executing your strategic plan
  • Building commitment throughout the execution process
  • Translating strategic imperatives into goals and actions
  • Identifying ways to align the organization toward a single purpose

Prerequisites

There are no prerequisites required to attend this course.

Target Audience

  • Executives, division leaders, and other senior managers involved in the formation and implementation of strategic planning.

Course Curriculum

Module1: Learning Objectives

  • Describe the Strategic Planning Process
  • Use Strategic Planning Tools and Techniques to Gather and Analyze Pertinent Data
  • Begin Building a Strategic Action Plan for Your Area of Responsibility

Module 2: Strategic Planning Overview

  • State Key Definitions of Strategic Planning Terms
  • Identify the Questions That Strategic Planning Must Address
  • Identify the Analyses Typically Incorporated in Strategic Planning
  • Describe How These Questions and Analyses Can Be Organized into a Structured Strategic Planning Process
  • Describe How Your Planning Relates to Planning at Other Levels of the Organization

Module 3: The Strategic Pillars

  • Differentiate Between Mission and Vision
  • Examine Core Values and Their Role in Strategic Planning
  • Articulate the Unique Value for Your Unit
  • Describe the Value of Purpose in Ensuring a High-Performance Organization That Achieves Results
  • Develop Mission and Vision Statements for Your Unit

Module 4: Assessing the External Environment

  • Distinguish Between Macro and Market Environments
  • Identify the Macro and Market Trends That Are Shaping the Landscape
  • Describe How These Trends Will Affect Your Organization and Your Customers, and What That Means for Your Specific Unit’s Strategy

Module 5: Assessing the Internal Environment

  • Explain the Components of an Internal Assessment
  • Understand the Concept of Core Competencies
  • Appreciate the Importance of Culture in an Internal Assessment
  • Apply an Internal Assessment Diagnostic to Your Organization

Module 6: Making Strategic Decisions

  • Identify the Role of Data Synthesis, Insight, and Creativity in Strategic Planning
  • Describe How to Conduct a SWOT Analysis for Your Unit
  • Understand How to Use a SWOT Analysis to Choose Your Strategic Imperatives
  • Identify Your Organization’s Integrated Components
  • Determine Your Strategic Imperatives and Performance Measures

Module 7: Building Your Strategic Action Plan

  • Identify Key Elements of a Good Strategic Action Plan
  • Begin Developing Your Own Strategic Action Plan
  • Identify Key Elements of an Executive Summary

Module 8: Identify Key Elements of a Good Strategic Action Plan

  • Understand There Will Be Gaps in Executing the Strategy and a Process for Moving Forward
  • Recognize How a Leader Builds Commitment Through Multiple Avenues of Communication Throughout the Execution Process
  • Identify Ways to Align the Organization Toward a Single Purpose
  • Establish Individual and Team Performance Goals Linked to the Strategic Action Plan
  • Ensure Rewards and Recognition Are Linked to Strategic Progress

Dates & Locations

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Exam & Certification

This course is not associated with any Certification.

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