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Google Digital Marketing and
E-Commerce Professional Certificate

Digital marketers use online tools to reach customers. E-commerce specialists grow online sales.

Prepare for a new career in digital marketing and e-commerce in under six months—no experience or degree required. With 86% of business leaders emphasizing digital commerce as key to growth, your skills will be in high demand.

Gain practical expertise with tools like Canva, Google Ads, Google Analytics, Hootsuite, Shopify, and more. Learn from Google experts and build a portfolio with projects like customer personas and social media calendars to impress potential employers.

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Key competencies that will be gained:

  • Knowledge to develop digital marketing strategies to attract and engage customers through various channels including search, social media and email.
  • Experience in using marketing analytics tools, like Google Analytics to measure the effectiveness of the campaign.
  • Build e-commerce stores, analyse e-commerce performance, and grow customer loyalty.
  • Use tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads and Google Analytics.

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Prospective jobs to consider:

Marketing Coordinator, Search Engine Optimization Specialist, Paid Search Specialist, Email Marketing Specialist, E-commerce Associate, Media Planner

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Skills gained:

Marketing, E-Commerce, Display Advertising, Email Marketing, Search Engine Optimization (SEO), Customer loyalty, Marketing Analytics, Customer Outreach, Website Structure, Customer Awareness, Google

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Platforms and Tools Learnt:

Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter

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Approximately 6 months to complete:

Suggested pace of 10 hours/week