The Benefits of Investing in AWS Cloud for Growing Businesses

The Benefits of Investing in AWS Cloud for Growing Businesses

Categories: Cloud Computing|Published On: March 17, 2023|9.2 min read|
About the Author

Kishweni Jaganathan

A Branding and Marketing specialist , with 1 year of experience working in the social media and branding space

The Benefits of Investing in AWs Cloud for Growing Businesses

AWS – the cloud that drives innovation.

In today’s turbulent market, small and medium-sized businesses face an uphill battle to maintain profitability in the midst of rising costs, security concerns and ever-evolving customer demands.

Amid the complexities of bouncing back from a global pandemic, small and medium-sized businesses are navigating an environment full of challenges as well as opportunities.

Achieving success requires finding ways to boost profitability and productivity while reducing costs. For many businesses, the cloud has emerged as an essential asset, offering the ability to achieve greater scale, increase operational efficiencies, and serve as a springboard for digitization and innovation.

As more businesses move to the cloud, the need for reliable and scalable infrastructure solutions becomes more important. AWS Cloud provides a number of benefits for growing businesses, including the ability to scale infrastructure quickly and easily, pay only for what you use, and access a wide range of services to help you run your business effectively.

In this blog post, we’ll explore some of the key benefits of investing in AWS Cloud for growing businesses.

What is AWS Cloud computing?

Cloud computing encompasses the ability to access computing networks, tools, storage, and applications on demand via the internet. The adoption of cloud computing provides small and medium businesses with the opportunity to reduce the expense and management burden of on-site servers, while simultaneously leveraging innovative and compelling technologies. Companies can either migrate their data from on-premises servers to cloud-based infrastructure or opt for a hybrid model. Irrespective of the chosen approach, businesses that embrace cloud computing can realize substantial time and cost savings.

The adoption of cloud computing can offer businesses of all sizes numerous advantages, including the following:

  • Rapid development and launch of products and services, enabling them to serve existing customers effectively while also identifying new revenue streams.
  • Enhanced ability to cater to ever-evolving customer demands at reduced costs.
  • Improved resilience and increased company productivity with reliable IT infrastructure.
  • Better engagement with customers across all stages of the sales and service cycle.
  • Seamless and expedited data migration with minimal disruptions to business operations.
  • Effective management of the escalating complexities of security concerns, enabling companies to stay ahead of the curve in terms of data protection and regulatory compliance.

Benefits of AWS cloud computing


The cloud provides easy access to a wide range of technologies, allowing you to innovate more quickly and build almost anything you can imagine. You can quickly provide for infrastructure services such as compute, storage, and databases, as well as Internet of Things, machine learning, data lakes and analytics, and much more.

You can deploy technology services in minutes and move from idea to implementation several orders of magnitude faster than previously. This allows you to experiment, test new ideas, and transform your business by differentiating customer experiences.


You don’t have to over-provision resources to handle future peak levels of business activity with cloud computing. Instead, you provide only the resources that you require. You can instantly grow and shrink capacity by scaling these resources up or down whenever your business needs change.

Cost savings

By using cloud, you can substitute consistent costs like physical servers and data centers with fluctuating expenses and solely incur charges for your IT usage. Additionally, the variable costs are significantly reduced compared to what you would spend if you were to handle it on your own due to the advantages of economies of scale.

Deploy globally in minutes

Using the cloud, it is possible to rapidly expand to new geographic locations and have a global deployment within minutes. One of the examples is AWS, which has an extensive infrastructure across the globe, thereby enabling you to deploy your application across multiple physical sites with minimal effort. The strategic placement of applications closer to end users not only minimizes latency but also enhances their overall experience.

Types of cloud computing

Infrastructure as a Service, Platform as a Service, and Software as a Service are the three main types of cloud computing. Each type of cloud computing provides different levels of control, flexibility, and management, allowing you to choose the best set of services for your needs.

Infrastructure as a Service (IaaS)

IaaS provides the fundamental building blocks for cloud computing. It usually gives you access to networking features, computers (virtual or physical), and data storage space. IaaS provides you with the most flexibility and management control over your IT resources. It is most like existing IT resources that many IT departments and developers are already familiar with.

Platform as a Service (PaaS)

PaaS removes the need for you to manage underlying infrastructure (usually hardware and operating systems), and allows you to focus on the deployment and management of your applications. This helps you be more efficient as you don’t need to worry about resource procurement, capacity planning, software maintenance, patching, or any of the other undifferentiated heavy lifting involved in running your application.

Software as a Service (SaaS)

SaaS provides you with a complete product that is run and managed by the service provider. In most cases, people referring to SaaS are referring to end-user applications (such as web-based email). With a SaaS offering, you don’t have to think about how the service is maintained or how the underlying infrastructure is managed. You only need to think about how you will use that software.

Prioritize cloud for your business

Moving to the cloud gives your business a competitive edge. It provides you with a wide breadth of solutions that unlock a world of possibilities. Reach new populations by increasing your global reach, build compelling digital applications that drive up customer engagement, or better secure your business. With AWS, you have a world of technology at your fingertips to support your business.

AWS cloud can help SMBs (Small and Medium-sized Businesses) achieve greater efficiency in several ways:

  1. Scalability: One of the biggest advantages of AWS cloud is its scalability. SMBs can easily scale their computing resources up or down depending on their business needs, without worrying about investing in additional infrastructure. This allows businesses to quickly respond to changing demands, and avoid over-provisioning, which can lead to unnecessary expenses.
  2. Cost Savings: AWS cloud eliminates the need for SMBs to invest in costly hardware and infrastructure. Instead, businesses can pay for the services they use on a subscription basis, which can result in significant cost savings. In addition, AWS offers a wide range of services, which means that businesses can choose the services they need and only pay for what they use.
  3. Security: AWS provides several security features to ensure that data is safe and secure. This includes network security, data encryption, and access controls. SMBs can leverage these security features to ensure their data is protected and avoid the costs associated with building their own security infrastructure.
  4. Flexibility: AWS cloud provides SMBs with a flexible IT infrastructure. Businesses can choose from a variety of computing, storage, and networking services to build their IT environment. This allows businesses to customize their IT infrastructure to their specific needs and avoid the limitations associated with traditional on-premises infrastructure.
  5. Accessibility: AWS cloud enables SMBs to access their applications and data from anywhere in the world. This can help businesses to collaborate with partners and employees located in different locations, which can improve productivity and reduce costs associated with travel.

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Why AWS Certification is Worth the Investment?

According to the Research Insights Paper: Understanding the Value of AWS Training to Organizations 2023, the study confirms that upskilling with AWS Training provides an advantage to organizations. Among decision-makers surveyed, 94% say employing staff that have taken AWS Training puts their company in a better competitive position to succeed over the next 3-5 years. How so?

Staff participation in AWS Training provides numerous advantages, including having an immediate positive impact on project outcomes, helping innovate customer-facing products and services faster, closing cloud skills gaps, and more. Among decision makers participating in the survey:

  • 93% agree that employing AWS Trained staff has increased their business’s confidence in executing cloud projects.
  • 92% agree that employing AWS Trained staff has significantly improved operational efficiency.
  • 92% agree that AWS Training consumption positively impacts employees’ job satisfaction.
  • 92% agree that employing AWS Trained staff has helped close the organization’s cloud skills gaps.
  • 91% agree that employing AWS Trained staff has delivered an immediate impact on successful project completion and faster project completion.
  • 90% agree that employing AWS Trained staff is helping them innovate customer-facing offerings faster.

AWS offers over 200 full-featured services customers can purchase, with use cases spanning business continuity and disaster recovery, DevOps, analytics, databases, data management and governance, the internet of things, and more. Similarly, AWS has purpose-built solutions based on organizations’ industries and type (e.g., from startup to enterprise to public sector).

No matter the industry or type of business, true cloud transformation requires fundamental changes in an organization’s IT environment and business operations. As such, collaboration across both IT and non-IT teams is required for the organization to select the right cloud services to support different business initiatives. With a broad set of cloud solutions available in the market, the need for training and education within various organizational teams is essential.

Recommended AWS courses:
AWS Cloud Practitioner Essentials AWS Cloud Essentials for Business Leaders AWS Foundations: Cost Management Machine Learning Essentials for Business and Technical Decision Makers

How AWS certification can help SMBs?

Obtaining an AWS certification can provide significant benefits for small and medium-sized businesses (SMBs) that are using or planning to use AWS cloud services. AWS certification demonstrates that an individual has the necessary skills and expertise to design, deploy, and manage AWS solutions effectively.

This can be particularly valuable for SMBs that rely on AWS to host their applications and data. An AWS certified employee can help SMBs to optimize their AWS infrastructure, reduce downtime, improve security, and increase scalability.

Investing in AWS certifications promotes staff retention and helps attract talent, which helps organizations close their cloud skills gap.

This can result in improved business performance, increased customer satisfaction, and ultimately, higher profits. Additionally, AWS certifications can help SMBs to differentiate themselves in a competitive market by demonstrating their commitment to providing high-quality cloud services and can be an excellent investment for SMBs looking to maximize their use of AWS and achieve their business goals.


AWS training and certifications are a valuable asset for SMBs as it can help optimize their use of AWS, improve business performance, and differentiate themselves in a competitive market. Certified employees can offer the skills and knowledge necessary to manage AWS solutions effectively, minimize downtime, enhance security, and increase scalability, leading to higher profits and customer satisfaction.

If you are an SMB looking to scale, innovate, and reduce costs with AWS, be sure to visit our campaign page and click “Learn More” to discover how Trainocate – as the AWS Global Training Partner 2023 winner can help you achieve your business goals.

In response to the growing need for experts in cloud computing, obtaining an AWS certification in 2023 and beyond can significantly boost your career. Our comprehensive Top AWS Certifications for 2023 guide covers a variety of AWS certifications, from basic to advanced levels, including specialized credentials. These certifications are designed to enhance your professional opportunities well into the future.

Scale, Innovate and Reduce Costs with AWS

Searching for Additional Trainings and Certifications?

Take a look at our newest blog post about the “Top IT Skills in 2023.” We’ve carefully curated a list of the seven most critical IT skills that can unlock numerous opportunities for professional growth in the fast-paced technology industry.

If you’re new to IT and prefer a guide catered to beginners, don’t miss our blog post on the “Top IT Certifications for Beginners.” This comprehensive guide will assist you in embarking on your journey into the realm of IT certifications with ease.

Leverage the valuable insights from these informative blogs to advance your IT career. Happy learning!

About the Author

Kishweni Jaganathan

A Branding and Marketing specialist , with 1 year of experience working in the social media and branding space