Google Gemilang: Google Digital Marketing & E-commerce Professional Certificate

Google Gemilang: Google Digital Marketing & E-commerce Professional Certificate

Categories: Digital Marketing|Published On: October 21, 2022|4 min read|
About the Author

Syazana Khan

A communications specialist and technology wordsmith with over 2 years experience in the IT and professional development training arena.

Google Gemilang: Google Digital Marketing & E-commerce Professional Certificate

Digital Marketing and E-commerce, the new IT.  

* This certificate is endorsed by the Malaysian Digital Association (MDA). * 

The world is rapidly becoming an increasingly digital place. If you have the skills, then it’s time to make your mark on this new frontier by joining one of the fastest growing industries.  

Digital marketing and e-commerce are the new frontier, with an increased need for talent in this field, prepare yourself to join a booming industry as businesses continue their digital transformation. A career change into high growth fields like these can be dramatic – but not impossible if you’re ready on day one. 

This blog post will act as a guide for those interested in adding this certification to their skills arsenal. Before we jump into the details of what this certification brings to the table and it can help you and your career, let’s look at what the Goolgle Gemilang programme is all about as well as a short snippet on what Google Professional certificates are.  

 

Gemilang, a Grow with Google programme 

Google is working to help Malaysia’s digital economy grow with their new programme, Google Gemilang! Their goal? To empower people and businesses of all levels so they can take advantage of the latest technologies readily available at their fingertips. The first step will include training courses in high-growth fields like data analytics, digital marketing, project management – to name a few; there are even job opportunities available through the Gemilang Employer Consortium for those who qualify (and want one).  

The Gemilang programme aims at empowering individuals and businesses through education on how they can use online resources for personal growth while also creating more jobs within this rapidly evolving industry. 

 

Google Professional Certificates  

Earning a Google professional certificate is the perfect way to show off your skills and get ahead in this competitive economy. With these credentials, you can prove that not only do they have what it takes but they also increase your credibility as a digitally skilled professional as well. With Google Professional Certificates you will gain job-ready skills you can put to work through flexible online training programmes designed to put you on the fast track to jobs In high-growth fields.  

 

 

Google Digital Marketing & E-commerce Professional Certificate   

 

 

The digital age has revolutionized how we do everything from shopping to banking. For your business’ online presence not only to be successful but also long-lasting, you need professionals who know what they are doing when it comes down to this part of marketing.  

Likewise, it has also changed the way we do everything. Whether you’re looking for a job, trying to get more customers on your e-commerce site or just want some advice about what is happening with social media in this new era – there are so many ways that technology can help. 

Effortlessly connecting people through blogs posts and tweets not only provides informative updates but also creates engagement which translates into increased sales revenue when it comes time to make purchases.  

This fully online program teaches you the skills you need for an entry-level job in digital marketing or e-commerce, with no experience required. 

You’ll learn popular tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads, and Google Analytics. 

 

All the details you need 

 

Key competencies that will be gained:  

  • Knowledge to develop digital marketing strategies to attract and engage customers through various channels including search, social media and email.   
  • Experience in using marketing analytics tools, like Google Analytics to measure the effectiveness of the campaign 
  • Build e-commerce stores, analyse e-commerce performance, and grow customer loyalty 
  • Use tools and platforms, such as Canva, Constant Contact, Hootsuite, HubSpot, Mailchimp, Shopify, Twitter, Google Ads and Google Analytics 

 

Skills gained:  

  • Marketing  
  • E-Commerce  
  • display advertising  
  • Email Marketing  
  • Search Engine Optimization (SEO)  
  • Customer loyalty  
  • Marketing Analytics  
  • Customer Outreach  
  • Website Structure  
  • Customer Awareness  
  • Google 

 

Platforms and Tools Learnt:  

Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter 

 

Prospective jobs to consider:   

  • Marketing Coordinator 
  • Search Engine Optimization Specialist  
  • Paid Search Specialist  
  • Email Marketing Specialist  
  • E-commerce Associate  
  • Media Planner 

 


 

 

Get a job in digital marketing or e-commerce, with help from Google 

Learn the fundamentals of digital marketing and e-commerce in order to gain the skills needed to land an entry-level job. 

 

 

Are you ready to build your skills, kickstart your career or advance your career?

Click on the banner below!

 

Advance together with Gemilang

 

Go Cloud! – The Google Cloud Skilling Programme!

Meet Go Cloud, a Google initiative that’s like a skills booster! It’s all about helping Malaysians discover the world of Google Cloud tools, which are super popular.

In partnership with Cloud Mile, you can start learning today through five free learning paths. These paths cover exciting topics like Generative AI and BI & Analytics.

With Go Cloud, you’ll become proficient in using cloud tools, a valuable skill in today’s digital landscape. Let’s grow together!

Click on the banner below to sign up for the Google Go Cloud Skilling Programme right now. Hurry, spots are limited!

About the Author

Syazana Khan

A communications specialist and technology wordsmith with over 2 years experience in the IT and professional development training arena.