Build negotiation skills needed to protect value, strengthen customer relationships, and close profitable sales with confidence.
Successful sales negotiation is about creating value for both the customer and the business; not simply reducing price.
This programme equips sales professionals with practical negotiation strategies, communication techniques, and structured planning methods to manage objections, influence buying decisions, and achieve mutually beneficial outcomes while protecting profitability.
- Why get trained: Learn how to plan negotiations, develop winning negotiation strategies, understand customer needs, ask effective questions, manage negotiation tactics, present compelling offers, and close agreements that maximize long-term business value.
- Why it matters: Strong negotiation skills help sales professionals preserve margins, reduce unnecessary discounting, strengthen customer relationships, and improve win rates. A structured negotiation approach enables more confident conversations and better commercial outcomes in competitive markets.
- Who should attend: Sales executives, sales negotiators, account managers, pre-sales consultants, and sales professionals responsible for negotiating commercial agreements.
Develop the practical negotiation skills to create win-win outcomes, improve profitability, and build stronger customer partnerships. HRD Corp Claimable.
Overview
Buyers are becoming better at negotiating with their suppliers. It is extremely crucial for a sales professional to develop their skills in negotiation as it would avoid the losses associated with discounting and failure to close profitable deals. Investment in sales negotiation skills development would therefore become absolutely imperative for effective and successful sales executive.
This workshop is focused on setting in crucial principles for the development of robust sales negotiation sales and helping the sales professional to apply the relevant techniques
Skills Covered
Upon completion of this programme, the participants will be able to :
- Identify 6 different stages of Sales Negotiation Process
- Develop a minimum of 2 different Sales Negotiation Strategies
- Apply 3 different Sales Negotiation Techniques
Prerequisites
There are no prerequisites required to attend this course.
Target Audience
- Sales Negotiators, Sales Executive, Sales Manager, Pre-Sales Consultant
- Level for Sales Executives and above
Module 1: Sales Negotiation and the Business
- What is sales negotiation and the importance of it
- The stages of a sales negotiation
- The principles of sales negotiation
Module 2: Sales Negotiation Strategies
- How to develop an effective sales negotiation strategy
- Understanding your customer’s needs and wants
- Identifying the boundaries of your sales
Module 3: Sales Negotiation Techniques
- Applying the relevant questions and listening to key pointers in sales negotiation
- The “mind reading” techniques of an effective sales negotiator
- Sending the “right” messages during negotiation
- Attracting your customers with the “right” offer
- The typical techniques to handle typical tactics of customers
Module 4: Sales Negotiation in Action
- Developing your negotiation matrix
- Identifying the right time and place
- Deploying the negotiation tactics and tricks
Module 5: Negotiation Evaluation
- Assessing yourself as a negotiator
- Areas of improvement to be the super negotiator
- Plotting your SWOT as a negotiator
Exam & Certification
This course is not associated with any Certification.
Training & Certification Guide
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All courses are HRD Claimable.
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