
Overview
- Understanding the strategic management process
- Able to conduct strategic analysis
- Able to derive intended strategy from strategic analysis
Skills Covered
Upon completion of this program, participants will be able to:
- Understanding the elements of strategic thinking
- Able to comprehend company’s and competitors’ strategic moves
- Able to conduct strategic conversation
Prerequisites
There are no prerequisites required to attend this course.
Target Audience
This program is appropriate for middle-to-senior management. It is also suitable for talents identified to be groomed for management positions. Attendees may also be part of a talent pool for the company’s think-tank to assist top management in strategic analysis
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Module 1: What is Strategy?
- Why Do Strategic Management?
- Porter’s Generic Strategies
- Crafting Strategy
- Content And Process
- Linkage To Vision, Mission and Values
Module 2: Internal Analysis
- Mckinsey 7-S
- Success Factors
- Action Learning
Module 3: External Analysis
- Porter’s 5 Forces
- Action Learning
Module 4: SWOT analysis- Putting Together Internal and External Analysis
- Strategic Statement
- Action Learning
Module 5: Strategic Options from SWOT
- Derive Strategies From SWOT Analysis
- Consider Different Strategic Options
Module 6: Strategies Levels
- Corporate
- Business
- Functional
- Action Learning
Module 7: (Overview Only)- Strategic Alignment through Performance Management
- Financial Objectives
- Operational Objectives
- Other KRAS/KPIS
- Action Learning
Module 8: (Overview Only)- Strategic Implementation
- Implementation Steps
- Change Management
- Action Learning
Module 9: (Optional)- Business Opportunity Cases ( Company’s Own Business Cases for Attendees to come up with Strategic Solution)
- Practice Strategic Analysis On Company’s Own Situation
- Practice Using Strategic Tools

Exam & Certification
This course is not associated with any Certification.
Training & Certification Guide
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