Lead with impact, get results and reach your full potential.
Get new leadership skills and knowledge to bring out the best in you—and your team. AMA’s leadership courses and seminars offer proven strategies to help you grow and be a more confident and influential leader.
Seize this opportunity to anticipate, initiate and manage change. Learn to become an innovator, a persuasive player and a champion of strategic change. Make your mark. This training course gives you the skills to add value to your organization and move your team forward decisively.

Overview
Build proven leadership skills with AMA’s live online and in-person training courses.
Get the skills you need to lead. Being an effective leader requires having skills in areas that allow you to connect, motivate, and inspire.
This leadership seminar gives you the right practice to close the gap between where you are now and where you want to be. You’ll conduct SWOT analysis, leverage key prospects for strategic opportunities and inspire risk taking and innovation.
Skills Covered
- Inspire and direct your team to greater readiness and competitiveness
- Use strategic thinking to add value to your organization by understanding the needs and expectations of your customers
- Anticipate and innovate strategies to link strategic vision to core capabilities
- Recognize opportunities to influence and create strategic alliances
- Use strategic thinking to identify key strengths and weaknesses in your work group
- Encourage and support risk taking and innovation at all levels
- Develop persuasive skills to sell your strategic ideas
Prerequisites
N/A
Target Audience
Managers with fewer than five years of management experience who want to move into a more strategic role.

Module 1: Developing and Managing Your Operational Management and Strategic Leadership
- Define Operational Management
- Define Attributes of Strategic Leaders
- Determine How to Balance Your Skills
- Identify Your Current Skills
Module 2: Creating a Strategic Frame of Reference
- Describe the Strategic Frame of Reference
- Define Key Outputs
- Develop a Strategic Leader’s Approach
Module 3: Understanding Your Current Operational Mission
- Clarify the Purpose of Your Work Group
- Draft a Mission Statement
- Create a SWOT Analysis
Module 4: Developing a Strategic Vision: Moving from “What Is” to “What If”
- Assess Customer Needs, Wants, and Expectations
- Determine an Approach for Developing Customer Data
- Use an Importance/Performance Matrix
- Create Linkage Between the Mission and Vision
- Describe the Power of Vision
Module 5: Making Your Vision a Reality: Influencing Innovation
- Use Persuasive Skills
- Describe Influencing Options
- Assess Your Ability to Encourage Innovation
- Conduct Five Key Conversations
Module 6: Your Personal Plan
- Complete a Strategic Frame of Reference
- Prepare to Communicate Your Mission and Vision Statements
- Identify and Practice a Key Conversation You Intend to Have Upon Your Return to Work
- Consolidate Your Personal Plan of Action

Exam & Certification
This course is not associated with any Certification.
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