Engage and convince others to be passionate about your ideas.
Great stories can move mountains. The best storytellers have the power to persuade people to get behind an idea and give it their total support. Yet the ability to relay a story that people can connect with, are persuaded by and feel passionately about is a rare skill.

Overview
Communication is key to maintaining productivity and achieving success in the workplace.
Stories have the power to engage others on an emotional level, making them more receptive to our message. They can also help to build empathy and understanding, two essential ingredients for effective workplace communication. In addition, stories can be used to highlight commonalities and shared experiences, fostering a sense of unity and cooperation.
This AMA-2102: AMA: Storytelling Power: Secrets for Exceptional Communication live virtual seminar will show you how to craft engaging and motivating stories that can spark commitment and passion throughout your organization—and grow your professional influence.
Get ready to create your most inspiring messages and convey them with true conviction.
Learn more about the essential soft skills in IT industry through this blog: Developing Soft Skills for IT Success in Malaysia
Skills Covered
- Use compelling stories to appeal to listeners’ emotions and drive your points home
- Relay information in an experiential manner for greater impact and understanding
- Make a more powerful impression in meetings and presentations
- Win over, influence and gain the trust of clients, customers and colleagues
- Engage listeners with stories that naturally lead them to reach the conclusions you want them to reach
Prerequisites
N/A
Target Audience
Business professionals at all levels, including salespeople, marketers and anyone looking for an innovative and fresh way to stimulate and engage others, in order to get the outcomes they want.

Module 1: Learning Objectives
- Tell the Story Like You Speak–Natural and Relaxed
- Make It Personal and Easy To Relate To
- Keep It Concise–Omit Unnecessary Detail
- Be Honest and Transparent
- Tie the Story To the Purpose of the Event
Module 2: Leadership Through Storytelling
- Identify the New Methods of Leading Through Storytelling
- Describe How to Lead Through Leadership Storytelling
- Describe the Differences Between Impact and Influence
Module 3: Designing a Strong Story
- Apply the SPAR Model of Storytelling
- Practice the Techniques for Storytelling
Module 4: When and How to Use Storytelling
- Identify When to Use Storytelling
- Describe the Elements of How to Tell a Story
Module 5: Story Origin Resources
- Identify Where Stories Come From
- Describe the Six Types of Stories
Module 6: Storytelling Hints
- Identify the Best Practice Hints For Being a Good Storyteller
- Describe the Advantages of Storytelling in Leadership
Module 7: Putting It All Together
- Create a Story Using My Story Grid
- Create Future Repository of Stories Using All Learned Tools

Exam & Certification
This course is not associated with any Certification.
Training & Certification Guide
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