“Everyone remembers a good story. Whether they heard it on the radio, read about it or saw it unfold on live television, good stories tend to stick with us, regardless of the subject matter.”
Everybody has a favourite ad. We remember them from our emotional attachment to them. This shows the effect storytelling can have on those you seek to engage with. Allow people to get a sense of who you are by telling great stories about your brand.
A good story can be most effective when told by a great storyteller. Effective storytellers capture their audience, lead them in any direction necessary and leave them with new knowledge or a value – one they may carry with them for the rest of their lives. It can be applied in presentations, e-mails, and different kinds of written and verbal communication.
Storytelling is a skill. Similar to learning a musical instrument, it needs to be taught and practiced before you can start using it in your professional life. Learning to be an effective storyteller comes with an array of benefits.