Build a practical understanding of generative AI for responsible business adoption.
Generative AI is changing how organizations create content, analyze information, automate routine work, and support business decisions.
This course explains the underlying concepts of generative AI, how modern AI models operate, where they can be applied across business functions, and the governance considerations that should guide responsible implementation.
- Why get trained: Learn the fundamentals of generative AI, understand how AI models generate content, identify practical business use cases, evaluate opportunities for adoption, and apply ethical and regulatory principles when using AI in the workplace.
- Why it matters: Organizations are introducing generative AI into business processes across marketing, customer service, software development, knowledge management, and operations. Professionals who understand both the capabilities and limitations of generative AI are better equipped to evaluate AI solutions, manage associated risks, and contribute to informed technology adoption.
- Who should attend: Business leaders, project managers, product managers, business consultants, CIOs, marketers, copywriters, developers, designers, change practitioners, and professionals seeking a structured introduction to generative AI without requiring a technical background.
Build the knowledge needed to evaluate, discuss, and apply generative AI confidently while supporting responsible adoption across your organization. HRD Corp Claimable.
Overview
Generative AI is rapidly becoming one of the most exciting and influential technologies today. It can create realistic digital art, write sophisticated text, and enhance various business processes.
Generative AI represents a major shift in organizations: how they operate, interact with customers, and develop new products and services. As more organizations adopt AI solutions, understanding how generative AI works and how to use it, is essential for individuals and organizations.
The EXIN BCS Generative Artificial Intelligence Award provides a solid introduction to this advanced technology. This certification is an ideal introduction for anybody wishing to understand the basics of using generative AI, its future potential, and the associated ethical and legal concerns.
Skills Covered
- AI & Generative AI Fundamentals – Key concepts, evolution, and impact
- How AI Models Work – Machine learning, deep learning & generative models
- Applications in Business – AI-powered automation & content generation
- Ethical & Legal Considerations – Responsible AI, regulations & biases
- Future of AI – Trends, challenges & career opportunities
Prerequisites
There are no prerequisites required to attend this course.
Target Audience
- Content creators
- Designers
- Developers
- Project managers
- Product managers
- Copywriters
- Marketers
- Chief information officers
- Change practitioners
- Business consultants
- Leaders and C-suite
- Anyone looking to future-proof their skill set
Module 1: The Meaning of AI and Generative AI
- History
- Key principles
Module 2: The Legal, Ethical, and Regulatory Considerations When Using Generative AI
- Legal considerations when using generative AI
- Ethical considerations when using generative AI
- Regulatory considerations when using generative AI
Module 3: How Humans Can Use Generative AI
- Support business activities
Module 4: How to Identify Opportunities for Generative AI and Implement Them
- Identify opportunities for generative AI
- Implement generative AI
Module 5: The Impact of Generative AI
- The impact of generative AI on the future of society and business
Dates & Locations
September 25, 2026 - September 25, 2026
September 25, 2026 - September 25, 2026
December 18, 2026 - December 18, 2026
December 18, 2026 - December 18, 2026
Exam & Certification
EXIN BCS Generative Artificial Intelligence Award.
EXIN BCS Generative Artificial Intelligence Award confirms that the professional understands how generative artificial intelligence (AI) works and how to use it. This certification includes the following topics:
- What is generative AI?
- How generative AI works
- Prompting generative AI
- Validating and checking the output
- Ethical and legal concerns
Training & Certification Guide
Frequently Asked Questions
Speak to a Training Consultant
All courses are HRD Claimable.
Get in touch with our team via the form or WhatsApp us on +6011-5119 6631
