Turn AI opportunities into business strategy with the judgment to evaluate, govern, and scale AI initiatives.

Develop the strategic capabilities to move AI initiatives from experimentation to measurable business outcomes.

Using AWS’s Discover, Design, Deliver framework, learn to identify AI-appropriate problems, assess organizational readiness, evaluate business value and risk, establish responsible AI governance, design pilots, lead change, and scale successful initiatives across the enterprise.

  • Why get trained: Develop practical skills in AI strategy, business value, readiness, governance, pilot design, change management, and enterprise scaling
  • Why it matters: Successful AI adoption depends on making sound decisions about where to invest, what to prioritize, how to manage risk, and when to scale
  • Who should attend: Business and technology leaders, product and program managers, governance professionals, and change leaders responsible for AI initiatives

Apply a structured approach to move AI initiatives from business problem and investment decision through pilot, governance, adoption, and enterprise deployment. HRD Corp Claimable.

Overview

The AWS AI Business Strategist: Role-Based Training is an instructor-led course designed for business and technology leaders  responsible for shaping, sponsoring, and scaling AI initiatives within their organizations. Instructors model how to think like an AI strategist using case studies.

Professionals learn how to lead AI strategy engagements from customer diagnosis through enterprise deployment. The training provides a framework for understanding what an AI strategist does and multiple use cases to practice those tasks.

The simulation on Day 2 provides an opportunity for learners to synthesize their learning in an end-to-end AI strategy challenge.

Participants leave with actionable tools: strategic frameworks and guided walkthrough documents- all contextualized within the AWS AI ecosystem. The course is aligned with the AWS Certified AI Business Strategist certification exam domains and offers a role-based perspective for learners interested in taking the exam.

Skills Covered

  • Transform ambiguous business challenges into scoped, AI-appropriate problem statements.
  • Apply the 3D framework (Discover, Design, Deliver) to assess organizational readiness and map problems to AI capabilities
  • Evaluate tradeoffs between business objectives and responsible AI principles, balancing value, feasibility, risk, and ethics
  • Design pilot strategies with measurable success criteria and phased scaling paths to enterprise deployment
  • Facilitate AI change management by addressing workforce concerns and structuring crossfunctional teams
  • Explain core AI/GenAI concepts to evaluate solution feasibility and inform build-buypartner decisions

Prerequisites

  • Business or technology leadership experience
  • Familiarity with enterprise technology initiatives
  • Basic understanding of cloud computing concepts
  • Optional: AWS Cloud Practitioner Essentials (foundational cloud literacy)

Target Audience

  • Business executives and senior leaders responsible for AI strategy
  • Product managers and Program managers driving AI initiatives
  • IT and Technology leaders overseeing AI adoption
  • Risk, compliance, and governance professionals
  • Organizational change management and HR leaders supporting AI transformation

Course Curriculum

Module 0: Welcome and Course Overview

  • Access Labs and Guides

Module 1: The AI Business Strategist’s Toolkit

  • The AI business strategist’s role
  • The Enterprise Strategy Layer
  • The 3D framework
  • Technical Foundations: What the AI Business Strategist Needs to Know
  • Activity: Scenario Triage

Module 2: Discover: Problem, Readiness, and Data Foundations

  • Diagnose the Customer’s Actual Problem
  • Assess Organizational Readiness
  • Establish Data Foundation
  • Activity: Discovery

Module 3: Design: Capabilities, Governance, and Scope

  • Map Business Problems to AI Capabilities
  • Weave in Governance and Responsible AI
  • Specify POC scope and pilot success criteria
  • Activity: Governance in a Regulated Architecture

Module 4: Deliver: Pilot, Change, and Scale

  • Build, calibrate, and evaluate the POC
  • Deploy bounded pilot and lead change
  • Scale from Pilot to Enterprise and Connect to Strategy
  • Activity: Deliver

Module 5: Agentic AI: Architecture, Evaluation, and Production

  • Multi-Agent Architectures
  • Autonomy vs. Control in Depth
  • Generation, Evaluation, and Production
  • Activity: Break the Agent

Module 6: Discover Together

  • Use Case Introduction and Framework Review
  • Simulation Debrief

Module 7: Design Together

  • Map Pain Points to AI Capabilities
  • Governance by Design
  • POC scope and pilot success criteria

Module 8: Deliver Together

  • Build, calibrate, and evaluate the POC
  • Deploy bounded pilot and lead change
  • Scale to enterprise platform

Module 9: Summary and Continue Your Learning

  • Next Steps for Continued Learning

Dates & Locations

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November 16, 2026 - November 17, 2026

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

November 16, 2026 - November 17, 2026

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

December 7, 2026 - December 8, 2026

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

December 7, 2026 - December 8, 2026

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

January 4, 2027 - January 5, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

January 4, 2027 - January 5, 2027

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

February 2, 2027 - February 3, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

February 2, 2027 - February 3, 2027

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

March 1, 2027 - March 2, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

March 1, 2027 - March 2, 2027

Location: Online
Modal: VILT
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RM 225

April 5, 2027 - April 6, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

April 5, 2027 - April 6, 2027

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

May 3, 2027 - May 4, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

May 3, 2027 - May 4, 2027

Location: Online
Modal: VILT
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Exam:
RM 225

June 14, 2027 - June 15, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

June 14, 2027 - June 15, 2027

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

July 5, 2027 - July 6, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

July 5, 2027 - July 6, 2027

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

August 2, 2027 - August 3, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

August 2, 2027 - August 3, 2027

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

September 6, 2027 - September 7, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

September 6, 2027 - September 7, 2027

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

October 4, 2027 - October 5, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

October 4, 2027 - October 5, 2027

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

November 1, 2027 - November 2, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

November 1, 2027 - November 2, 2027

Location: Online
Modal: VILT
Availability: TBC
Exam:
RM 225

December 6, 2027 - December 7, 2027

Location: Kuala Lumpur
Modal: ILT
Availability: TBC
Exam:
RM 225

December 6, 2027 - December 7, 2027

Location: Online
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Exam:
RM 225
Trainocate exam and cert

Exam & Certification

AWS Certified AI Business Strategist.

AWS Certified AI Business Strategist tests your ability to evaluate AI investments, build business cases, design governance, and scale adoption across an organization. The exam assesses strategic decision-making skills that are portable across organizations and industries. It does not assess AWS services knowledge. For organizations, certified professionals bring a shared framework for AI decisions and a faster path from experimentation to measurable outcomes.

Earn this certification by February 15, 2027 and receive an additional Early Adopter digital badge.

The exam has the following content domains and weightings:

  • Content Domain 1: AI Fundamentals and Literacy (24% of scored content)
  • Content Domain 2: AI Strategy and Business Value Creation (28% of scored content)
  • Content Domain 3: AI Governance and Responsible AI Leadership (24% of scored content)
  • Content Domain 4: Business Readiness, Leadership, and AI Transformation (24% of scored content)

Training & Certification Guide

The AWS Certified AI Business Strategist (AIB-C01) exam is intended for individuals who evaluate, champion, or scale AI initiatives in their organizations or for their clients. The exam validates a candidate’s ability to translate AI capabilities into business outcomes, establish responsible AI practices, and drive AI adoption at scale.

The target candidate is a business professional who evaluates, champions, or scales AI initiatives in their organization or for their clients. The target candidate works alongside technical teams but does not build AI solutions themselves.

Typical roles include product managers, program managers, sales professionals, line-of-business managers, consultants, marketers, and business analysts. No coding or hands-on AWS implementation experience is required. The target candidate should have a basic familiarity with AI concepts, and a general awareness of what AWS AI services offer at a business level (without needing hands-on experience with the services). A baseline of 6 months of experience working with or alongside teams adopting AI is recommended.

These professionals are expected to recognize common categories of AI tools and their business applications, such as recommendation engines, natural language processing (NLP), computer vision, document extraction, and AI for customer operations, without needing to configure or build these solutions.

The target candidate should have familiarity with AWS AI and machine learning (ML) service offerings at a strategic level, including their business applications. Technical implementation expertise is not required.

Familiarity with the following services at a high level:

  • Amazon Bedrock (generative AI [GenAI] platform, pricing tiers, Guardrails, Knowledge Bases)
  • Amazon SageMaker AI (custom ML and when to use managed or custom solutions)
  • Amazon Quick (AI-powered business assistants)

Familiarity with AWS frameworks and guidelines that support responsible, scalable AI adoption:

  • AWS Cloud Adoption Framework (AWS CAF) for planning and scaling AI initiatives across an organization
  • AWS shared responsibility model for AI workloads, including data security and compliance at a governance level
  • AWS Well-Architected Framework (Responsible AI Lens) for governance best practices

Familiarity with AWS tools that support business case development and return on investment (ROI) analysis:

  • AWS AI service pricing structures (for example, consumption-based, instance-based, seat-based)
  • Cost optimization strategies (for example, Savings Plans)
  • AWS Pricing Calculator and AWS Cost Explorer for cost planning
  • AWS Marketplace for evaluating build-buy-partner decisions

Frequently Asked Questions

Professionals who drive or aspire to drive AI outcomes in their organization, whether they’re identifying opportunities, evaluating investments, governing adoption, or scaling AI initiatives. This includes product and program managers, sales and business development individuals, line-of-business leaders, consultants, business analysts, and marketing professionals.

The target candidate should have a basic familiarity with AI concepts, and a general awareness of what AWS AI and machine learning (ML) services, AWS frameworks, guidelines, and tools offer at a strategic level (without needing hands-on experience with the services). Six months of experience working with or alongside AI initiatives is recommended. No coding, AWS implementation experience, or other AWS certifications are required.

More companies are integrating AI across existing roles. That means the professionals who advance are the ones who can lead AI adoption within their current scope: evaluating where AI fits, getting investments funded, managing risk, and scaling what works. This certification validates that you can do all four.

The skills are portable. They apply regardless of which tools your organization uses or which company or industry you move into next. And for organizational leaders, this credential signals someone ready to own AI outcomes, from business case through production.

These two certifications are built for different purposes and validate different skills.

AWS Certified AI Business Strategist validates business judgment for AI decisions: which AI investments to pursue, how to build the business case, how to apply governance to manage risk, and how to drive adoption from pilot to production.

This certification does not assess knowledge of AWS AI services.

AWS Certified AI Practitioner validates foundational knowledge of AI, ML, generative AI concepts, and AWS AI services. You have the option to earn both if you want to demonstrate both technical AI knowledge and strategic AI business judgment.

Your next step depends on where you want to grow.

If you want to deepen your understanding of AI technologies on AWS, consider AWS Certified AI Practitioner.

From there, you can progress to AWS Certified Machine Learning Engineer – Associate or AWS Certified Generative AI Developer – Professional for certifying more advanced skills using AI/ML AWS Services.

If you want a broader cloud foundation, consider AWS Certified Cloud Practitioner.

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