Using Design Thinking to Create Value Products in the Lean Enterprise.
In SAFe, product managers play a key role in the trio of leaders that includes architects and the Release Train Engineer. All of these people work together to lead the Agile Release Trains (ARTs) in continuously delivering value.
In the Agile Product Management course, you’ll explore how to use design thinking to put your customers at the center and create products that are desirable, feasible, and sustainable. You’ll discover how continuous exploration fuels innovation. You’ll get the guidance and tools you need to work effectively in remote environments with distributed teams. And you’ll explore how to define a vision, strategy, and roadmap to satisfy existing customers and attract new ones.
Overview
Product Managers in SAFe® lead and collaborate with Architects, Release Train Engineers, and other team members to deliver value through Agile Release Trains (ARTs).
The Agile Product Management course dives into design thinking techniques focused on customers. You’ll learn about the importance of continued exploration for innovation and how to best collaborate with remote teams and create a vision, strategy, and roadmap that delivers maximum satisfaction for existing and new customers.
Skills Covered
 Use Design Thinking to achieve desirable, feasible, and sustainable outcomes.-  Explore market needs, segmentation, sizing and competitive landscape.
- Â Manage value stream economics, including pricing and licensing.
- Â Use empathy to drive design.
- Â Apply product strategy and vision.
- Â Develop and evolve roadmaps.
- Â Execute and deliver value using SAFe
- Â Explore innovation in the value stream.
 Use Design Thinking to achieve desirable, feasible, and sustainable outcomes.Prerequisites
Attendees of this Scaled Agile Framework course should be familiar with Agile principles and practices and have attended at least one SAFe course prior to attending. A background in product or solution management is highly recommended. Those who have experience being a product manager, product marketer, product owner, business owner, or bringing products to market would benefit from this course.
Target Audience
- Product Management teams
- Product marketing managers, project managers, Product Owners
- VP of Product Management, Business Owners, Business Analysts
- User experience and customer experience professionals
- Product leaders collaborating with Product Management, architects, subject matter experts, and business line managers
Module 1: Analyzing your role as a Product Manager in the Lean Enterprise
Product Management is responsible for defining and supporting the building of desirable, feasible, viable, and sustainable products that meet customer needs over the product-market life cycle. This covers:-
- Product Management’s role and responsibilities
- Identify Product Management stakeholders and collaborators
- Design Thinking for Product Management
Module 2: Continuously exploring markets and users
Understanding the market and user needs is a key for any Product to be successful. This covers :-
- Market research in the context of Continuous Exploration
- Discover the right hypothesis and ask the right questions
- Apply data-driven practices to answer questions
- 4 Plan your research
- Customer understanding
Module 3: Driving strategy with market segmentation
Market segmentation is the process of dividing a potential market into distinct subsets (called segments) with common needs or characteristics in order to focus effort on the most attractive segment. This covers:-
- Explain market segmentation
- Create market segments through market research
- Determine market segment value
- Assess market segment fit
Module 4: Using empathy to drive design
- One of the key elements on Product is the Persona using that one can improve the customer experience. This covers:
- The purpose and use of personas
- Create and use personas
- Improve Customer experience through empathy
Module 5: Defining product strategy and vision
Product vision and strategy derives the product direction, for a Product to be successful , a strong vision and strategy is core. This covers:
- Strategic purpose of your product
- Compelling product Vision
- Design value propositions and business models
- Design the Customer journey
- Design the whole product and Solution Context
- Design platform, API, and data strategy
Module 6: Creating roadmaps to build solutions
The Roadmap is a schedule of events and Milestones that communicate planned Solution deliverables over a planning horizon. This covers:
- Define Solution Intent
- Forecast Roadmaps that link strategy to tactics
- Organize Features for balanced Solutions
- Refine Features into Stories and Story maps
Module 7: Delivering value
Flow of value is key for any development effort which can be enabled with Value stream. The ART gets aligned to the value stream using PI. This covers:
- Â Visualize development flow using a Program Kanban
- Estimate and forecast the backlog
- Prioritize the Program Backlog
- Create alignment with PI Planning
- Execute the PI
Module 8: Managing value stream economics
Value stream economics models the flow of value and the financial model of the Value Streams and is used to ensure Value Streams are creating viable and sustainable products and Solutions.
- Analyze Customer value
- Choose type of value exchange
- Establish costing and pricing
- Create a sustainable economic model
- Interpret in-licensing models
- Design out-licensing models
- Model financial performance and return on investment (ROI)
Module 9: Creating innovation in the value stream
Value Stream innovation refers to the innovations we create in the design and implementation of Value Streams and the Solution Context. This covers:
- Value Stream and product innovation
- Metrics to guide improvements
- Manage innovations through Epics
- Fund sustainable innovation
- Apply rapid experimentation
- Evaluate hypothesis outcomes: Pivot, stop, or continue
Exam & Certification
SAFe® 6.0 Agile Product Management (APM).
By attending the course and passing the exam, you’ll earn your SAFe Agile Product Manager (APM) certification along with a shareable digital badge. This certification clearly signifies your ability to lead product development in a SAFe enterprise and deliver solutions that drive business growth.
As a certified SAFe® Agile Product Manager, you’re empowered to expand your knowledge, demonstrate your skills, tackle new challenges, and reach new career heights. With access to the
SAFe community, professional development programs, role-specific learning content, and a suite of tools, you’re equipped to excel and advance.
Training & Certification Guide
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