AGM-AIEPM: AI-Enabled Product Management Certification Training

Module 1: Introduction to Product

• Understand that product management covers all aspects of the business to ensure market success.
• Learn about different product types (hardware, software, service, experience) and delivery models (direct, indirect, marketplace).
• Understand that projects are not products and may only support the development of products

Module 2: Product Lifecycle

• Learn the stages of a product, from conception to retirement, and how each lifecycle stage impacts product management, delivery, go-to-market strategy, and optimization.
• Understand the adoption curve, crossing the chasm, and how product management approaches vary across customer adoption stages.

Module 3: Product Management Concerns

• Learn strategies and tools to analyze the market, competitors, and positioning to adapt and improve the product.
• Align the product with organizational goals, considering value, impact, and constraints like risk, compliance, and sustainability.
• Explore research methods, data analysis, competitive review, focus groups, ideation, and customer feedback to generate and refine product ideas.
• Understand that products are often inherited, requiring alignment and adaptation within existing legacy systems and organizational context.

Module 4: Product Strategy

• Monitor product performance in real-time using AI-powered dashboards.
• Identify operational risks and optimize workflows with AI tools.
• Enhance collaboration across teams and streamline product delivery using AI insights.

Module 5: The Organization Ecosystem

• Learn how external partners, users, customers, and stakeholders influence product strategy.
  
• Explore tools and processes to create and share a clear, inspiring product vision.
  
• Identify and use meaningful metrics to track success and shorten feedback cycles for rapid innovation.
  
• Know Your Product: Develop deep knowledge of the product across business, UX, tech, and customer support perspectives.
  
• Use techniques like Jobs to Be Done, contextual inquiry, and personas to uncover customer behavior and needs.

Module 6: Product Planning & Roadmaps

• Learn to collect, triage, and prioritize ideas, deciding when to say yes or no using various filtering approaches.
• Explore outcome-focused planning methods like user story mapping to create adaptable, feedback-driven product roadmaps.

Module 7: Defining a Relevant Product

• Learn to choose the right design method (e.g., design thinking, lean startup) for your product.
• Run experiments and prototypes to validate ideas and involve customers.
• Capture and act on market feedback strategically for true customer-centricity.

Module 8: Working with Product Teams

• Explore team structures and why end-to-end cross-functional teams are ideal for accountability and ownership.
• Adapt team composition and competencies to match different product lifecycle stages and avoid common pitfalls.
• Learn to partition products for value delivery while maintaining adaptability and responsiveness to market changes.

Module 9: AI in Product Management

• Use AI for market analysis, customer insights, competitor benchmarking, and creating user personas.
• Apply AI to define product vision, prioritize features, create roadmaps, and design compelling value propositions.
• Enhance product design, prototyping, AI-driven testing, and data-driven decisions during development.
• Leverage AI for post-launch monitoring, performance analysis, and improving operational efficiency.