4. Marketing Analyst
If you enjoy working with numbers and using data to inform decisions about customer acquisition, engagement and conversion, then a job as a marketing analyst could be your next move.
A marketing analyst researches and accumulates data to help an organization market its products or services in the following ways:
- Observes and predicts future trends in marketing and sales
- Analyzes data using statistical software
- Assembles reports and presents the results to clients and management
- Gathers overall data on consumers, competitors and market conditions
- Evaluates different methods for data collection
- Assesses the effectiveness of marketing strategies
CompTIA Data+ proves to employers that you know how to collect the right kind of data – and what to do with it – to improve marketing efforts and ultimately the bottom line.
For example, under the domain of Data Mining on the CompTIA Data+ exam objectives, candidates must be able to explain common techniques for data manipulation and query optimization (2.4). This includes understanding techniques like filtering, sorting, date functions, logical functions, aggregate functions and system functions; along with parametrization, indexing and subsets – to name a few.
The median annual salary for a marketing analyst is $65,810, according to the BLS. The BLS projects an increase of 22% for marketing analysts, with 163,600 net new jobs expected from 2020 to 2030.